Relive the best moments of the Youth Music Awards 2025. 

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judges

Lizz Steichen

Senior Marketing Manager – Lead, EMEA, Ticketmaster Music

Lizz Steichen brings to the business a unique blend of experience as a former musician and seasoned marketing professional. Having transitioned from roles in A&R and PR to touring as a songwriter, singer, and guitarist in an all-girl rock band, Lizz is now focused on her marketing career. At Ticketmaster, she works across EMEA with touring promoters and artist teams to drive their strategic initiatives for global and international tours and has supported global campaigns from the likes of Taylor Swift, Olivia Rodrigo, Billie Eilish, Harry Styles, and Adele to name a few. She is also passionate about nurturing rising stars and has been a primary contributor to Ticketmaster’s New Music content initiative highlighting emerging talent, and in 2023 Lizz oversaw the expansion of the UK’s annual Breakthrough list to include a grant which committed £50,000 to help new artists cover their touring costs.

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judges

Louise Unsworth

Global Head of Content Strategy and Partnerships, Hal Leonard Europe

Louise has built a strong foundation in the music publishing industry with roots in editorial roles. She is now the Global Head of Content Strategy & Partnerships at Hal Leonard – the world’s largest printed music publisher. She handles publisher and writer relationships, deal negotiations, and over her career has managed projects for renowned artists such as ABBA, Adele, Ed Sheeran, Max Richter, Yann Tiersen, and more. Louise collaborates closely with a number of industry partners, utilising the company’s exclusive rights, content, and expertise to develop innovative products that enable music-making for a wider audience.

 

Pronouns: she/her

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judges

Maia Beth

Radio Presenter

Maia Beth presents Radio 1's Workout Anthems and Happy Anthems as well as regularly covering Mollie King on Radio 1's Future Pop. She is also a festival host and backstage interviewer for BBC Introducing supporting artists from the very start of their journeys at events like Glastonbury, Latitude, Radio 1's Big Weekend and Reading and Leeds. One of her favourite things to do is to host events and long form interviews with artists getting to know them and their music on a deeper level. She's done this for artists including Zayn Malik, Fletcher, Conan Gray, Aine Deane and Sam Tompkins. 

 

Pronouns: she/her

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judges

Megan Devereux

Education Marketing Specialist, Marshall Amplification

Megan leads on all things Education and Community for Marshall group on a global scale. Harnessing Marshall’s heritage and roots of listening to musicians, Megan uses her industry experience and background to provide opportunities for the next generations of musicians and industry.
 

Pronouns: she/her

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judges

MNEK

Artist, Producer and Songwriter, Youth Music Ambassador

Grammy award winning, BRIT and Ivor Novello-nominated artist/producer/writer MNEK, has clocked up an astonishing fifteen years in the music business. With over 4 BILLION streams on MNEK written, featured and produced tracks, he has grown to become a true powerhouse within the British pop world.

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judges

Naomi Williams

Senior Marketing Manager, Polydor

With nearly 15 years under her belt as a publicist working with the likes of Daft Punk, Florence + The Machine, Daniel Avery and Charli XCX, the majority of that time helming independent agency Totem, Naomi joined Polydor in 2016 as Head of Online PR before switching roles and joining the marketing team. In this new role, she has spearheaded campaigns for internationally acclaimed artists including Lana Del Rey, boygenius, Daniel Caesar and Kacey Musgraves, as well as rising stars Elmiene and Etta Marcus.

 

Pronouns: she/her

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judges

Nikki Camilleri

Founder, mana.

Nikki's work has seen her have stints at Warner Music Group and Believe amongst others, sign acts such as Ayelle, Alfa Mist, Cat Burns and James Vickery. Some of her favourite work has included Glastonbury Festival and Mayor of London Arts & Culture events, scouting, negotiating and signing international audio and visual content/ IP deals (ranging from record deals to distribution) and conceptualising artist campaigns with amazing talent which has resulted in millions of streams and countless sold out live shows. With a keen interest in social impact, she founded mana to advance sustainable careers in the music industry - enabling artists to maximise their projects, advocating for working conditions in which music professionals thrive and as a result breaking down the barriers of who gets to be creative. 

 

Pronouns: she/her

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judges

Nova Twins

Artists

2x BRIT nominated duo Nova Twins are the zeitgeist-capturing polymath pioneers that our times have been waiting for. Their debut album ‘Who Are The Girls?’ planted their flag as outliers on a mission. The same fighting spirit is ingrained in their new, Mercury Shortlisted album ‘Supernova’, a piece of work that’s fearlessly itself.

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judges

Rhia Patel

Head of Growth Marketing, Songkick

Rhia is responsible for B2B and B2C growth of the leading platform for live music discovery, Songkick. With 8 years’ experience in marketing, including running global campaigns and press relations, she enjoys making data-informed decisions to scale and drive demand generation and revenue. Rhia gains fulfilment in seeking opportunities to represent a range of community groups that are close to her heart from women in Sports & STEM, to being an active member of female leadership groups and the LGBTQI+ community at Warner Music. She believes that no one should be left behind and embraces every opportunity to engage with groups to support and amplify their voices to be heard.

 

Pronouns: she/her

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judges

Shanice Edwards

Junior A&R, Since ‘93/ Sony Music

Shanice Edwards is a Junior A&R Manager at Since ‘93/Sony Music UK. Working on artists such as METTE and DC. Before joining the label, she founded an up-and-coming artist event series, which lead to her being across exciting up and coming artists. Shanice is passionate about finding distinctive artists who are incredibly driven and at the fore of their scenes and genres.

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judges

Sheniece Charway

Artist Relations Manager, YouTube

Since joining YouTube in 2019, Sheniece has played a seminal role in the growth of Black talent both on and off the platform. In addition to working on events such as Skepta’s Live Q&A, GRM Daily Discography with Ghetts & Wretch 32, a Stefflon Don Fan Event, Aitch’s EP launch party, Michael Brun’s Album launch party and Tiwa Savage’s single launch party, Sheniece is actively involved in tackling anti-Black racism and championing Black talent within the music industry. Sheniece's contribution to elevating Black culture has led to her being crowned Music Week’s ‘Rising Star’ at the 2021 Women In Music Awards, and won the Best Publicity & Relations award two years in a row at the Young Music Boss awards in 2023 & 2024.

 

Pronouns: she/her

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judges

Sophia Alexandra-Hall

Deputy Digital Editor (Audience), The Big Issue

Sophia is Deputy Digital Editor (Audience) for The Big Issue. A proud care experienced journalist, she writes across social affairs and culture, and finds creative ways to bring the news to social media audiences. Sophia has appeared on Sky News as part of the morning paper review, and BBC Breakfast, speaking on the topic of foster care. She is a 2023-2024 Churchill Fellow, researching trauma-informed journalism. In 2021 Sophia was named on the PPA 30 under 30 list, and in 2022 won ‘Exclusive of the Year’ at the NCTJ Excellence in Journalism Awards.

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judges

Sophia Burn

Vice President European Touring Live Nation UK

Sophia started out in the industry as a musician, before jumping the fence to become a promoter in the Live Nation office in London. Her roster of artists includes the Weeknd, TWICE, Lizzo, Twenty One Pilots and Stray Kids, and she also works on the team looking after Coldplay’s touring in mainland Europe. When not working, she likes gardening, as plants cannot send emails.

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judges

Sophie K

Radio Presenter

Sophie K is presenter of Kerrang Radio’s breakfast, Absolute Radio Weekends, Amazon Music and her succesful ‘On Wednesdays We Wear Black’ podcast. Sophie has presented her own show (Tube Screamer) for the UK’s most well known rock and metal channel Scuzz TV. She has also been cover presenter for the BBC Radio 1 Indie Show.

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projects

The Junction Foundation

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judges

Sophie Pitchforth

Senior Promoter, Metropolis Music

Having started her career in radio events at Global (Capital and Radio X), Sophie moved into the concert promotions world 16 years ago. In her current role as Senior Promoter at Metropolis Music (part of Live Nation), Sophie has built an impressive roster featuring artists like The Lumineers, Bat For Lashes, Laufey, Benson Boone, and Jessie Murph, while also working closely with renowned musicians such as Robbie Williams, Blur, Eminem, Paolo Nutini, Tenacious D, and George Ezra. This year, she is co-programming the 2024 British Summer Time shows in Hyde Park.

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judges

Tom Farncombe

Manager - Publishing Society Partnerships, YouTube

 

Pronouns: he/him

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judges

Tom Mehrtens

Head of Music, Satellite 414

Tom Mehrtens is Head of Music & Entertainment at leading PR agency SATELLITE414. Their current roster of musicians includes Rina Sawayama, Chappell Roan, Caroline Polachek, Beyonce, Ellie Goulding, Walt Disco and more. Outside of music they also work with a variety of leaders in their fields such as Munroe Bergdorf, Attitude Awards, Mighty Hoopla festival, Homo Sapiens podcast and Queer Britain (the UK’s first and only LGBTQ+ museum).

 

Pronouns: they/them

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resources

Creating a powerful press release for your Youth Music funded project

Learn how to craft a compelling press release to spotlight your Youth Music-funded project and showcase its impact.

judges

Andrew Lansley

Trustee

Andrew is innovation Manager for Cheltenham Festivals, Senior Academic at the University of Gloucestershire, Cheltenham Culture Board coordinator and in his spare time performs as double bassist with Thrill Collins. He has worked in cross sector roles including events, academia, politics, broadcast and innovation, has written research and worked with young people to help them realise their own musical ambitions. Andrew is autistic and runs a neurodiverse consultancy that specialises in intersectional, regenerative projects to help make businesses and organisations more accessible and sustainable.

 

Pronouns: he/him

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