It’s time to invest in the creative power of our babies and toddlers.

 

A sector in crisis

Babies and toddlers have been affected by the past few years’ seismic societal changes as much as the rest of us, but they’re rarely the focus of the conversation.

We know that the early years sector itself is in crisis. We’re seeing increasing numbers of settings closing, staff shortages and ongoing retention issues due to overall neglect, misunderstanding and low pay.

Research published earlier this year by the Early Years Alliance found that 24% of early years settings believe they were likely or very likely close within the next 12 months.

Neil Leitch, CEO of the Early Years Alliance, said. ‘Years of sustained underfunding combined with a worsening staffing crisis and limitations on space means that many providers simply won’t be able to increase places to meet the surge in demand….’.

To add to this, research published in November 2023 by the Early Years Alliance found that 81% of those working in the early years sector had experienced stress due to work-related issues during the last month with Ofsted inspections, sector-specific government policy and pay listed as the most common causes. And over a third (35%) were considering leaving the sector due to stress and mental health difficulties.

The government's plan to expand funded childcare for working parents "will not work" unless the amount paid to providers is right, MPs have warned…….Underfunding had left the sector "straining to provide" enough places for children, the Education Committee report found.

Government response to these challenges continues to focus on provision of care for young children rather than quality of education. Many in sector feel the solutions on offer are inadequate.

Creative education deprioritised 

Creative education in the early years has been deprioritised within policy and resource. 0-5s were excluded from the National Plan for Music Education in its first ten years, and although now included, receive no extra resource. We must ask ourselves how are children’s creative ambitions or wellbeing being accounted for? 

Funding for creativity in the early years is more important than ever, yet our research into 31 major funders found that whilst 75% advertised specific young people-focused initiatives, only two had specific priorities for the early years, and not one had a dedicated early years fund open.

We believe that babies and toddlers are skilled and creative individuals with a huge amount to contribute. They should have the right to influence the organisations and activities they are involved in.

Investment in Early Years is a matter of equity and inclusion, which is why we’ve continued to prioritise and invest in early years creativity over the last 25 years and why we have launched the Energiser Fund – our first dedicated early years creativity fund.

The unmet needs of modern childhoods

Technology is an everyday part of children’s lives, yet it’s rarely a creative teaching aid. The creative activities on offer to early years children don’t always reflect the cultural diversity and range of art forms and genres that make up the modern creative world that they engage with, at home and in their day to day lives.

The music we see 18-25s engaging with and creating has changed dramatically over the last 25 years but under 5s are still offered a diet of nursery rhymes. Why hasn’t the repertoire expanded in the same way? 

In a world full of tech, possibility, cultural diversity, an ever-expanding range of creative genres and styles and constant change, don’t young children deserve more than just nursery rhymes and standardised tests?

Curious … creative … resilient … determined … authentic … tenacious … spirited … articulate … amazing … underestimated … excitement for life … so many ‘firsts'...

- How consultees for the Energiser Fund described working with under 5s.

Reasons to be cheerful?

There is a dedicated early years workforce, who deserve more attention, time, and money but their resourceful and continued belief in babies and toddlers continues to inspire. We see that in the projects that we fund at Youth Music and across the early years and creative workforces we meet. In carrying out research for our new early years fund, we met practitioners from across the country doing amazing work under challenging circumstances. 

Image

Radical listening

As we work to shape a better future for babies and toddlers, we shouldn’t forget the greatest untapped resource that we have – the skills, creativity and voices of babies and toddlers.

At Youth Music, we believe that all young people should be able to influence how an organisation or project is run, and that nobody’s too young to have their voice heard. We recognise that children have rights, as members of society under the United Nations Convention on the Rights of the Child. Including the right to be heard and the right to freedom of expression. Work with them is at its best when it’s child-led, not top-down.

We know there is resistance to the idea of consulting with young children, but they communicate in many ways, not just using their ‘voice’. Consultation and co-design with babies and toddlers is diverse, exciting and energising. We believe by being open to, listening and acting on the ‘voices’ of babies and children, we can do and offer better for them.

Energising

We know we’ve still got lots to learn. That’s why we want our new Energiser Fund to help us explore and develop our terminology, practice, and understanding in this area, and fund forward-thinking work that centres children.

We’re building a learning community and a communications and advocacy strategy around the fund so we can bring people together to share, collaborate and influence. Watch this space.

Place babies and toddlers at the heart of what you do, and you invest in a future that benefits and supports us all.

Latest News

Little Simz wears a black jacket, white shirt, and sunglasses sings into a microphone on stage. The mood is energetic and vibrant, suggesting a lively performance.
news

What It Means to Be Young, Black and a Woman in the Music Industry

This Black History Month, NextGen writer Oladoyin Alana explores the challenges faced by young Black women in the UK music industry - from underrepresentation and bias to the pressure of performing palatable femininity. Through personal stories and community-led initiatives, she calls for a future where Black women’s voices are heard, respected, and celebrated.

Read more
jayahadadream performing in a denim top and jeans. She's on stage at the YMAs 2025, performing with sunglasses on in front of a large screen with her name on it, singing into the mic
news

Grassroots Music In The Spotlight: YMAs 2025 Recap

Unforgettable performances. Unmatched energy. The Youth Music Awards 2025 was our biggest night yet. Catch up on all the highlights! 

Read more
Girl with headphones at mixing desk
news

Music, the Mentor: How UK Rap, Afroswing and Afrobeats Taught What School Skipped

This Black History Month, NextGen writer, Ivié Imafidon-Marcus, takes us on a journey through the beats, bars and dances that shaped her generation. 

Read more
Matt Griffiths at the Youth Music Awards, wearing a black suit with grey lapels, a tiger print shirt, and red-rimmed glasses
news

Youth Music Begins Search For Next CEO As Matt Griffiths Announces Departure

Youth Music has begun the search for its next CEO, following Matt Griffiths’ decision to step down after 13 years of transformative leadership.

Read more
image of Youth Music branded light box. The light box is white with 'Youth Music' in black text. It is on a stage next to the feet of a microphone and in front of an amp
news

Resources and support during current racism and protests in the UK

In response to the far-right protests in the UK, please find resources, support, and guidance for projects, educators, and communities affected. 

Read more
English Teacher band
news

English Teacher win Youth Music’s 2025 Grassroots Hero Award.

English Teacher have been named Grassroots Hero at the 2025 Youth Music Awards, celebrating their support for grassroots music. Nominees across 11 other award categories are also announced.

Read more
A diverse group of people seated in a circle engages in discussion in a bright room with high ceilings and large windows. The atmosphere is relaxed and focused.
news

Breaking Barriers, Building Futures: Industry Connect Coalition Comes to Nottingham

Our Industry Connect Coalition event in Nottingham brought artists, creatives, and industry leaders together to reimagine a safer, fairer, more inclusive music industry for the next generation.

Read more
news

Trailblazer Round 9 - Grant Awards

Discover the 33 organisations funded through Trailblazer Fund Round 9.

Read more
bruna garcia performs into a mic
news

'We Are The Roots' NextGen Community Event With Pirate

We joined forces with Pirate for ‘We Are The Roots' a NextGen Community event - a powerful open mic and networking evening celebrating grassroots music, young creatives, and the future of the music industries.

Read more
Image of Kasim, black and white, hand to his head, looking at the camera
news

Youth Music Report: Global Majority Young People Underrepresented in Music Industry

A new Youth Music report reveals Global Majority young people are underrepresented in music industry leadership despite strong cultural ties and ambition for careers in music.

Read more