Tee Peters is an artist who understands that music is more than just sound - it's connection. With his Youth Music NextGen Fund project, 'VIP-eters & Confidence', Tee set out to build something deeper than streams and stats: a community. The project was born from a realisation that while his career was hitting impressive milestones - international performances, over a million streams - he was missing a direct link to the quiet supporters who truly fuel his journey. VIP-eters became a platform to celebrate those fans, offering them exclusive content, personal updates, and real-life experiences that brought them closer to the music and the artist behind it.

Through the grant, Tee built a creative team, launched a new TikTok page (@teemusicmentor), and hosted intimate events that blurred the lines between audience and collaborator. From mentoring emerging artists to performing at the London Jazz Festival, Tee’s project has grown into a movement that empowers both himself and his community. 

Here, Tee shares the story behind VIP-eters, the lessons learned from building a grassroots network, and how the NextGen Fund helped him turn connection into confidence - and confidence into impact.

Your NextGen Fund project, “VIP-eters & Confidence,” is such a unique concept - what’s the story behind it? 

The story behind VIP-eters actually came from a realisation I had in the middle of 2023. Even though I’d been able to perform in some amazing places, travel abroad, and hit major milestones like passing 1 million streams—something I never take for granted—I realised something was missing.

What matters most in my career isn’t just those public achievements, but the individual people who actually support me. The ones who stream the songs, message me privately, and quietly advocate for me without needing any attention. A lot of those supporters are introverted, or just prefer to stay in the background, so I wasn’t seeing them at shows or online all the time. And that made it hard to feel like I was really connecting with my audience.

So I had this idea: what if I built a platform where those people could feel seen and appreciated? Where they’d get updates from me directly, be rewarded for their support, and feel like part of something intentional? That’s how VIP-eters was born—a way to give back to the people who actually care about what I do, while also giving me the confidence to know they’re really there.

To make it happen, I knew I couldn’t do it alone. I used part of my NextGen budget to build a small team, including a videographer and a content assistant. Together, we’ve been creating content with and for the VIP-eters community—letting them into the process, not just the final product.

What were the main goals behind your project, and how did you bring it to life?

My main goal with this project was to build confidence and structure into my creative career by creating something tangible—something I could control and see grow. I wanted to develop a system where my connection with my audience didn’t depend on random factors like playlist placements or gig opportunities. I wanted to know I had a solid foundation and a real community that I could reach directly.

To bring this to life, I focused on two key things: people and process. First, I wanted to train a team member to film and edit videos in my style, since I’ve spent the last five years making all my content independently. Passing those skills on was a big step for me. Second, I set a goal to personally reach out to around 10% of my audience on Instagram and TikTok—roughly 500 to 600 people—to invite them into the VIP-eters community. That meant having genuine, one-to-one conversations with real supporters, which was time-consuming but incredibly meaningful.

@teemusicmentor

You’ve built a growing network and mailing list through your content. How did the grant help you scale that?

Honestly, the grant gave me the freedom to experiment. At first, it was tough to get people on board, and my original ideas didn’t work out exactly how I imagined. But as the project evolved, I gained so much experience that new opportunities began to appear. One of the biggest outcomes was starting a new TikTok page called @TeeMusicMentor, where I share my career experiences and advice from a relatable artist’s perspective. That page quickly gained over 1,000 followers in its first month and led to several videos going semi-viral.

The growth from that platform opened new doors. I launched a Substack newsletter, which became one of the top 100 rising Substacks in July, and began hosting real-life experiences for my community—like bringing supporters to shadow me at the Royal Albert Hall or attend my headline show at Peckham Audio. Some of those same people have even gone on to perform with me, most recently at London Jazz Festival. The grant not only helped me build new platforms but also gave me the confidence to expand my impact—from connecting with fans to mentoring the next generation of artists.

Tell us about the events you delivered - what were they like, and what impact did they have on your audience?

One of the main events I delivered was the VIP-eters Live Show at The Libra in Camden. We invited around 40 people for an intimate evening where I performed music I’d created during the VIP-eters & Confidence project—along with some of my biggest songs and unreleased tracks. At the end, we held a listening session so the audience could share feedback on new material, which made the night feel collaborative and special.

A highlight for me was opening up the event to my wider community. I invited artists from my Tee’s Music MentorTikTok page to perform as my supporting acts. It was AK’s first-ever live show, alongside Mukuza and Space2—two incredibly talented musicians I’ve collaborated with over the years. Hearing audience members say that every act felt equally professional, regardless of experience, was one of the best moments of the night. AK even said it really boosted his confidence, which made me proud. The event brought together my fans, mentees, and peers under one roof—and seeing those worlds connect so naturally was honestly beautiful.

How did you approach content creation and community-building as part of your project?

For the content creation side of my project, I worked closely with a videographer named Laolu, as well as a few others throughout the process. We met almost every week or two to film, brainstorm, and experiment with different content ideas. Having another creative mind to bounce ideas off was invaluable—no matter what we tried, the quality was always high because two heads really are better than one. A lot of the budget went into testing and learning—sometimes failing, sometimes going viral—but every result gave us useful research on what worked best for my audience.

Ironically, it was near the end of the project, when most of the budget had run out, that I finally found my rhythm. That’s when I started my Tee’s Music Mentor page, which I now run entirely on my own. The process taught me that I don’t need the best equipment or a massive budget to make an impact—what matters is authenticity and consistency. Still, I took what I learned from working with Laolu and invested in a camera setup that fits my workflow perfectly. Now, all my music videos and creative content are filmed at a much higher quality, thanks to the lessons learned during this project.

You’ve said the grant helped you work more on your music education career. What does that look like now?

Right now, I’m a Programme Producer at Wired4Music for Sound Connections, continuing the work I started before this project. Since receiving the grant, I’ve been able to leverage my growing audience and connect them directly to Wired4Music - giving young creatives access to opportunities, resources, and a supportive network in the music industry. This has made my work feel much more purposeful. I’m no longer just supporting the community I inherited in my role — I’m now bringing in new members who discovered me through TikTok, workshops, or talks I’ve delivered. Seeing those people grow within the Wired4Music network has been one of the most fulfilling outcomes of this project.

@byteepeters

What have you learned about entrepreneurship and self-promotion through this experience?

This project really taught me the value of strategy and listening. At the start, I was creating a lot of content based on what I thought people would like, but over time I realised how important it is to pay attention to what the community actually needs and responds to. Entrepreneurship isn’t just about putting yourself out there - it’s about observing, adapting, and meeting people where they are. I’ve also learned that consistency builds trust; when you stay visible and intentional, your work starts to resonate more deeply with people.

How has this project helped you build connections in the music industry or open new doors?

The biggest change has been that my consistency has created conversations. Having a clear project to focus on gives me something meaningful to discuss when meeting new people — and that has opened doors I didn’t expect. Because of the visibility and momentum this project brought, I’ve been able to book shows, fund rehearsals with new band members, and build relationships with artists and professionals who genuinely want to support what I’m doing.

What’s your long-term vision for the Working Szn Network and your role in it?

The name might evolve, but the vision remains clear. Working Szn is about helping people realise the importance of cutting out distractions and focusing on their purpose. That message has been at the heart of everything I’ve done — long before this project, but especially now that it’s been refined and reinforced. My goal is to build a network and structure that not only shares this message through my music and mentorship, but also creates pathways for others to stay focused, disciplined, and creative. I see myself continuing to lead by example — using my work to inspire others to put purpose first.

Connect with Tee Peters:

Instagram: @byteepeters

TikTok: @byteepeters

 

Check out Tee's music below.

 

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