Breadcrumb Home News 10 Years of Support: Youth Music and ... 10 Years of Support: Youth Music and Players of the People's Postcode Lottery Posted: 02/01/2024 Copy URL https://www.youthmusic.org.uk/news/10-years-support-youth-music-and-players-peoples-postcode-lottery 10 Years of Support: Youth Music and Players of the People's Postcode Lottery Posted: 02/01/2024 Copy URL https://www.youthmusic.org.uk/news/10-years-support-youth-music-and-players-peoples-postcode-lottery By Youth Music CEO, Matt GriffithsBack in 2013, the Postcode Culture Trust awarded £100,000 to Youth Music thanks to funds raised by players of People’s Postcode Lottery. I was in my first year as Youth Music CEO and we were going through a period of considerable change, reshaping our vision and mission. It was a challenging time and one of the many things on our minds was how to become more effective at fundraising to meet the growing demand for our support from the grassroots music organisations we invest in. Player support was therefore a massive boost for us and helped kickstart our fundraising journey. How player funding has helped Youth Music growOur partnership has grown exponentially year on year. In 2018, we were selected as one of Postcode Lottery’s charity partners and we now receive a regular annual award of £2.5m. This coincides with a period of rapid growth and development at Youth Music, with player support enabling us to achieve our longstanding ambitions, including instigating new programmes for 18- to 25-year-olds to progress their careers in the music industries on and off stage with the Youth Music NextGen Fund, together with geographic expansion into Wales and Scotland.The support has also enabled internal developments within Youth Music. This has included the formation of an Engagement Team, bringing together our youth engagement, fundraising and events management. The latter includes the Youth Music Awards, which happened for the first time in 2019 and grows every year, becoming a regular and dynamic fixture in the music industries calendar.We have also been able to reshape our data analysis function. In 2021, we moved from research and evaluation to establishing an agile Insights Team, producing evidence, case studies, reports, and providing vital information on our national impact and emerging trends to inform our funding priorities and programmes. More than fundingThe award from Postcode Culture Trust has been a game changer for us at Youth Music. In the past 10 years, players of the People’s Postcode Lottery have raised over £12.2 million for Youth Music. And not only that, but we have received valuable expertise, advice, and peer to peer support from the fantastic PPL team. Being part of their national and international network of like-minded charity partners provides regular opportunities to share good practice, opportunities, and challenges.One of the most refreshing aspects of working with People's Postcode Lottery is their policy to award unrestricted financial support. This is pretty unique amongst funders and demonstrates the high levels of trust People's Postcode Lottery places in its charity partners, recognising that we know what’s required so can ensure that investment is allocated where it’s needed most whilst staying on mission. This is great to see, even more so in these challenging times where the charity sector is under significant pressure to deliver more with less.Laura Chow, Head of Charities at People’s Postcode Lottery, said: “I’m delighted that Postcode Lottery players are helping to support young musicians and artists to access exciting opportunities. Youth Music helps to drive inclusivity and innovation in the music industry, something that is especially important while so many creative industries are facing financial challenges.”So, a massive thank-you from me, the Youth Music team and board of trustees for the invaluable support of the players and team of People’s Postcode Lottery over the last ten years, typifying what an innovative and mutually beneficial partnership can look like. Here’s to the next ten! Sign up to the Youth Music Network newsletter to stay up to date with the latest Youth Music news. Image Photo from All Star Entertainment Latest News news Meet the Shift The Scene Recipients Meet the recipients of Youth Music’s Shift The Scene Fund. These organisations are co-creating ambitious, inclusive creative programmes with Disabled young people and shifting how the sector designs access and opportunity. Read more news Youth Music Supported Artists Winning Big Artists supported by Youth Music are gaining major industry recognition, from award wins to festival stages. Discover how early support, including the NextGen Fund, is helping emerging talent break through. Read more news Youth Music’s First‑Ever Fundraising Auction: Young people across the UK are at risk of losing access to life‑changing music projects. Join Youth Music’s first-ever fundraising auction and help protect the future of grassroots music. Your bid can make a real difference Read more news Announcing Our New CEO Youth Music announces the appointment of Adam Joolia as our new CEO. Adam brings two decades of leadership in music and social change and will guide our next strategic phase focused on equity, youth voice and sector partnerships. Read more news a young artist reflects on inequality and the graduate job crisis Sambambo is a 27-year-old session saxophonist, freelance sound engineer and self-producing independent artist. During the final session of our recent Industry Connect Coalition event in Bristol, Sam raised the graduate job crisis as a key ‘elephant in the room’. Here is Sam’s take on what many young people are thinking. Read more news Sam Fender Tour Raises £50,000 for Youth Music Sam Fender has raised £50,000 from 'People Watching Tour' ticket donations, to be match funded through our Rescue the Roots campaign. Read more news Women's History Month: Young Women in Theatre Audio This Women's History Month, NextGen writer Sarah Victoria shares her account of the challenges young women face in theatre audio, from everyday misogyny to unsafe working cultures, and the changes needed across the industry. Read more news Industry Connect Coalition Heads to Bristol Our fourth Industry Connect Coalition headed to Bristol, uniting creatives, industry leaders and young voices to drive change for music and youth futures. Read more news Five Youth Music Funded Projects Breaking the Gender Bias This Women’s History Month, meet seven Youth Music-funded projects that are challenging gender inequality and empowering women and girls across the music industries. Read more news How Music Is Transforming Children’s Experience at School New research shows how band-based music lessons are transforming children’s confidence, sense of belonging and overall school experience. Discover why music matters more than ever. Read more View all latest news Prev Next
news Meet the Shift The Scene Recipients Meet the recipients of Youth Music’s Shift The Scene Fund. These organisations are co-creating ambitious, inclusive creative programmes with Disabled young people and shifting how the sector designs access and opportunity. Read more
news Youth Music Supported Artists Winning Big Artists supported by Youth Music are gaining major industry recognition, from award wins to festival stages. Discover how early support, including the NextGen Fund, is helping emerging talent break through. Read more
news Youth Music’s First‑Ever Fundraising Auction: Young people across the UK are at risk of losing access to life‑changing music projects. Join Youth Music’s first-ever fundraising auction and help protect the future of grassroots music. Your bid can make a real difference Read more
news Announcing Our New CEO Youth Music announces the appointment of Adam Joolia as our new CEO. Adam brings two decades of leadership in music and social change and will guide our next strategic phase focused on equity, youth voice and sector partnerships. Read more
news a young artist reflects on inequality and the graduate job crisis Sambambo is a 27-year-old session saxophonist, freelance sound engineer and self-producing independent artist. During the final session of our recent Industry Connect Coalition event in Bristol, Sam raised the graduate job crisis as a key ‘elephant in the room’. Here is Sam’s take on what many young people are thinking. Read more
news Sam Fender Tour Raises £50,000 for Youth Music Sam Fender has raised £50,000 from 'People Watching Tour' ticket donations, to be match funded through our Rescue the Roots campaign. Read more
news Women's History Month: Young Women in Theatre Audio This Women's History Month, NextGen writer Sarah Victoria shares her account of the challenges young women face in theatre audio, from everyday misogyny to unsafe working cultures, and the changes needed across the industry. Read more
news Industry Connect Coalition Heads to Bristol Our fourth Industry Connect Coalition headed to Bristol, uniting creatives, industry leaders and young voices to drive change for music and youth futures. Read more
news Five Youth Music Funded Projects Breaking the Gender Bias This Women’s History Month, meet seven Youth Music-funded projects that are challenging gender inequality and empowering women and girls across the music industries. Read more
news How Music Is Transforming Children’s Experience at School New research shows how band-based music lessons are transforming children’s confidence, sense of belonging and overall school experience. Discover why music matters more than ever. Read more
