How would you describe your sound and artistic vision to someone new to your music?

I would describe my sound as dark and intimate, I don’t chase a genre or formulas in my production, I try to make music that feels like a blurry photo, something you remember more by how it made you feel than what exactly happened. That is the vision, building a world that feels real to me.

What inspires your songwriting and production style?

I am heavily inspired by the idea of “show don’t tell” in my writing, I like the idea of expressing a thought or feeling in a way that leaves it up for interpretation. I am influenced by creatives like Frank Ocean, Sonder and Montell Fish, I gravitate towards smooth synth and key beds combined with processed drums and vocal layers.

You invested in videography equipment with your NextGen Fund grant. How did that change the way you were able to present your music and brand?

I am very intentional with my brand and aesthetic as an artist, I believe it is instrumental to building a world around your music. I gravitate towards dark outdoor and moody scenes which reflect my creative direction in music currently. I faced limitations in capturing the scenes as I pictured in my head, which is where the NextGen grant allowed me to invest into higher end camera equipment suitable for low-light cinematography. This has allowed me to scale the quality of the visuals I put out, giving me the creative freedom I need to work past technical limitations.

You’ve started working at a record label. How did that opportunity come about?

Earlier this year, I was determined to get my foot into the door within the music industry. I knocked on many doors and managed to land a meeting with the head of an indie label in London. I expressed my desire to develop my understanding of the music business and used my past experiences and creative portfolio to show how I could offer value. A large part of my creative portfolio included visuals shot with the gear I bought through the Youth Music NextGen Fund. I landed a role as an intern and was later offered a full-time role at the label.

Lastly, you’re planning to release two more singles. What can listeners expect from those?

Each single will show a different side of me. The next release explores the addictive grasp of a toxic relationship and the weight of giving into your vices. This track will continue the mellow and dark soundscape and cinematic visuals of the previous releases. The second single is still TBD…