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ExploreTheArch

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news

What's in a Pronoun

At Youth Music we’ve recently added our pronouns (i.e. she/her, they/them, he/him) to our email signatures and staff members' bios. We want to explain why, and to encourage others to do the same. 

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projects

HomeStart Kernow

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projects

Climate Live

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news

Youth Music at The Great Escape 2025

We headed down to Brighton for three days of sun and sounds at The Great Escape, catching performances from Youth Music NextGen Fund and community artists, plus hosting our 'Next Generation Day' panels with BBC Introducing.

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Case Study

NextGen Spotlight: Finnbarr

Youth Music NextGen Fund artist Finnbarr opens up about grief, growth, and creating his powerful debut EP '21'.

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Give a Gig Week 2023: Jordan Stephens

Singer-songwriter Jordan Stephens closed Give a Gig Week 2023. Support came from Youth Music NextGen Fund artist Pritt, and punk rap artist, psykhi.

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Youth Music Awards 2025: Judges

Meet the incredible line-up of music industry figures who judged the music categories for the Youth Music Awards 2025 in association with Hal Leonard Europe. 

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judges

ALT BLK ERA

Artists

ALT BLK ERA, are genre-smashing sister duo Nyrobi and Chaya, who are busy redefining the boundaries of music with their fusion of Rock with Rap, DnB and Electronic beats. Hailed as ‘Ones to Watch 2025’ by BBC Introducing, the MOBO Award winners (2025) and Heavy Music Award nominated (2024), artists have stormed the UK music scene with standout performances at iconic festivals that include Glastonbury, Download Festival, and Reading & Leeds. Music from their debut album 'Rave Immortal' has earned shout-outs from the Brit Awards and MTV, and they have received extensive radio and Spotify editorial support. Through their guest speaking engagements and online activity, they advocate for hidden disability awareness and inclusivity in the music industry, drawing from Nyrobi's personal journey which is also the story of the ‘Rave Immortal’ album.

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judges

Caitlin-Finn Ballard

Agent, ATC Live

Caitlin-Finn Ballard is a live booking agent at ATC Live in London, where she has been working for the past five years. Before stepping into the role of an agent, she studied sound engineering, managed a music magazine, performed in bands, and gained experience in various frontline music roles. Her diverse roster features 34 artists from across the globe, including acts from China, Australia, Belgium, the Netherlands, Iraq, the US, Canada, Germany and more. Artists on her roster include Yellow Days, Carrtoons, Temples, Ugly, Fickle Friends, Strongboi, Good Morning and Brijean.

 

Pronouns: she/her

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judges

Chloé Ameh

Director, That's My Jamm

Chloé is an accomplished, award winning and highly driven senior music executive who has played an influential part in the success of many high-profile records. In Chloé you will find an individual motivated by alternative thinking, setting new trends and working outside of boundaries to disruptively deliver on campaigns and artist growth. As founder of That’s My Jamm (music business consultancy service), Chloé’s ambition is to level out the playing field for independent talent in the music industry. Chloé has worked with incredible talent across an array of genres including Beyoncé, Tyla, Tems, Chris Brown, Pharrell Williams, Cat Burns, Fredo and more. With over 15 years’ experience in the music industry, her previous roles include General Manager at MUZO BY UZO (record label founded by MNEK), Head of Label at Since ‘93 with a 10 year tenure at Sony Music and a stretch at Live Nation, all extensively across marketing. 

 

Pronouns: she/her

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judges

Kennedy Taylor

Radio Presenter & DJ

Hailing from Manchester, Kennedy Taylor is DJ, Presenter and broadcaster, best known for her Friday night specialist show on Capital XTRA. Kennedy has played for big brands including Formula 1, Matchroom Boxing and Spotify as well as bringing her sound to festivals such as All Points East, Wireless and Parklife. A believer in real music Kennedy has also opened up for the likes of Jaz Karis and Children Of Zeus and puts on her own events 'Kennedy & Friends' where the motto is 'the genre is great music.' Alongside her DJ work, Kennedy is a natural presenter and host, working with Manchester City on a three part documentary, Notion Magazine, G-Shock, The North Face, Dyson, Dr Martens, Versus and Sofa Club to name a few. Her presenting work has seen her interview some of the biggest names in music and sport from Ruben Dias to Glorilla to Ashley Walters. Outside of her broadcast and brand endeavours, Kennedy is an advocate for new artists and believes in making music and education accessible to everyone and collaborates regularly with Youth Music and The Ultimate Seminar.

 

Pronouns: she/her

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judges

Chrystal Lecointe

Artist Manager

Chrystal is an experienced artist manager, currently looking after the Latin Grammy-Nominated DJ & Producer RYMEZ, MPG-winning Vocal Producer Ramera Abraham, Artist & Model LOVELLE and up & coming Singer-Songwriter Drew. With over 14 years’ experience in the industry, she has worked with a wide range of artists & creatives including MNEK, Clean Bandit, Dave Okumu, Duchess, Jess Glynne, Manny Norté, Mystery Jets, Plan B, Rae Morris and organisations such as Machine Management, Papa Records, UROK Management and YMU. Alongside her diligence as a manager & strategist, she continues to champion the importance of Mental Health Support for both artists and executives as well as diversity in the workplace and regularly provides mentorship and support for the next generation of music executives and talent. 

 

Pronouns: she/her

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judges

Elli Brazzill

Music Editor, Napster | Founder, Art Not Evidence

Elli Brazzill is a music curator and campaigner. She is the co-founder of Art Not Evidence, a campaign working to stop the misuse of rap music as evidence in criminal trials. Since launching in November 2023, the campaign has been featured on Channel 4 News, received public support from artists such as Giggs, Annie Mac and IDLES, hosted multiple events including 3 in Parliament, and appeared in prominent publications including The Times, NME, Rolling Stone and DAZED. In her current role as UK Lead and curator at Napster, she oversees global pop and moods playlists, drawing on previous experience at Warner Music and the Official Charts Company.

 

Pronouns: she/her

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judges

Ellie Dixon

Artist

Ellie Dixon is a multi-disciplinary artist and producer creating witty, magnetic alt-pop, with an adoring fan base both online and offline. A pioneer of unique production styles and DIY sampling, Ellie has been purposefully and passionately pushing the envelope of what can be done in a bedroom studio. Writing, performing, teaching and producing, as well as designing her visuals and marketing, every facet of her music is infused with her unmistakable groove and infectious wit. She has amassed 1.2 million followers on TikTok, over 1.3 million views on YouTube, and 18 million+ music streams, and has performed to over 160,000 people, opening for artists like Pentatonix, Sam Ryder, Half Alive and Casey Lowry, as well as playing at festivals such as Glastonbury, Latitude and Secret Garden Party, as well as international festivals Haldern Pop, MS Dockville and Luzern Live, to name a few.

 

Pronouns: she/her

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judges

Fee Mak

Radio Presenter

Fee is the host of the BBC Radio 1Xtra Breakfast show on Sunday’s 7-11am. On 1Xtra, Fee plays the best in contemporary black music and support for new UK artists. Fee’s passion for music has led to her hosting live music shows for emerging artists at iluvlive’s artist showcases in London. Particularly for ‘Bloom’, where Fee presents up and coming R&B singers, including an open mic segment. Fee is also involved in music industry events such as Ditto X ‘Meet The Music Industry’ where she is the main stage host and at the AIM Awards where Fee hosts the red carpet. Outside of music, Fee is a former professional dancer and has returned to dance as a leading host for some of the UK’s biggest dance shows such as the Red Bull BC One UK Cypher, UK Hip Hop Dance Championships and Breakin Convention. 

 

Pronouns: she/her

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judges

Harry Gay

DJ and Co-Founder, Queer House Party

Harry Gay is a defining force in queer nightlife and electronic music, best known as the co-founder of Queer House Party - a grassroots collective that began as a lockdown livestream and has since become one of London’s most in-demand club nights. With sold-out shows across major festivals like Glastonbury, Mighty Hoopla, and Sziget, and support from artists like Dua Lipa and Olly Alexander, Harry has built a global following. His high-energy DJ sets blend hard house, Hi-NRG, UKG, and techno, and he’s played iconic venues from Printworks to Pikes. Now turning to music production, Harry’s debut EP is set for release in 2025 on Mega Wavy Records. A Time Out award-winner and Attitude magazine profile subject, Harry continues to shape the future of queer club culture both on and off the dancefloor.

 

Pronouns: he/him

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judges

I. JORDAN

Producer & DJ

I. JORDAN is a pivotal influence in UK dance music culture. Since their debut release, the Doncaster-born, London-based DJ and producer has blazed trails with rave-infused house and techno steeped in Northern culture. I. JORDAN has become known for a specific brand of euphoric house that transcends dancefloors and speaks straight to the human spirit. Their accolades are endless: they were named BBC’s Breakout Star of the Year 2019, DJ Mag’s breakthrough producer in 2020, made their debut on Ninja Tune in 2021, and were nominated for Best Producer 2022 (NME). In 2023 they were nominated for Breakthrough Artist by Association of Independent Music, Best DJ by DJ Mag and named one of the DJs who defined the year by Mixmag. In 2024, their debut album I AM JORDAN on Ninja Tune was released to global acclaim, and chosen as one of BBC 6 music albums of the year. 

 

Pronouns: they/them

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judges

Isaac Muk

Digital Editor, Huck

Isaac Muk is the Digital Editor of Huck Magazine and an arts and music writer at large. He has previously held in-house roles at Crack Magazine and Mixmag, and has contributed to titles including i-D, Dazed, The Guardian, DJ Mag, GAY TIMES, 10 Men, openDemocracy and others. His work and interests lie mainly in weird grooves, niche reportage, and transportive visual storytelling.

 

Pronouns: he/him

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judges

Jack Beadle

Director, Jack Beadle PR

Jack is founder of leading music and entertainment communications agency, Jack Beadle PR. His current roster includes dance heavyweights Justice, Goldie, Orbital, Amelie Lens, Anyma, Thomas Bangalter, Sub Focus, Myd, RÜFÜS DU SOL and Cassius. But as well as electronic music, Jack also loves his pop, proudly representing breakthrough stars in the genre including Charlie Jeer, Mercer Henderson and the BRIT nominated Caity Baser. He also handles publicity for the acclaimed acts Parcels, Benjamin Francis Leftwich and indie breakthrough star Andy Goodwin. Beyond music artist campaigns, Jack has recently handled global publicity for events including the historic Rave UKraine for Eurovision Liverpool 2023, Birmingham On Record for the 2022 Commonwealth Games, and the launch of the anticipated book on the history of electronic dance music, ‘After Daft’.

 

Pronouns: he/him

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