Rescue the Roots: Save Grassroots Youth Music Projects

In 2025, we launched Rescue the Roots, our urgent fundraising campaign to tackle the funding crisis facing grassroots youth music organisations across the UK. 

Thanks to people like you, we raised £1 million and matched it. That’s £2 million for grassroots youth music projects, supporting an estimated 18,000 young people so far.  

Rescue the Roots has united the music industry and beyond - with support from Spotify, Apple, Sony Music, Beatport, PPL and Wingstop, plus artists like Sam Fender, Jorja Smith, Bicep and Bastille, and fans across the UK. 

But it’s not enough. 

Our 2026 survey reveals a growing crisis

37% of projects are considering closure due to financial pressure  

Over two-thirds report significant unmet demand  

Nearly 40% expect their financial situation to worsen within a year  

33,500 young people are currently on waiting lists  

This is why #RescueTheRoots exists.  

Your support will help us continue funding youth organisations and emerging young creatives across the UK. Donate now and help safeguard the future of music. 

Donate via Enthuse

Jordan Stephens joins the campaign

Rizzle Kicks singer and author Jordan Stephens has made his support for the Rescue the Roots campaign permanent—with a new tattoo.

After watching the Rescue the Roots documentary at the Youth Music Awards 2024, Jordan delivered a powerful speech on the importance of youth music—then took his commitment one step further.

Designed by Jade Thirlwall, the tattoo symbolises the urgent need to protect grassroots youth music spaces. 

Sam Fender Tour Raises £50,000 for Youth Music

BRIT Award-winning musician Sam Fender has donated £50,000 to Youth Music through ticket donations from his recent 'People Watching Tour'.

Earlier in his career, Fender was supported by Generator, a North East project funded by Youth Music.


 

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JOIN OUR CAMPAIGN TO RESCUE THE ROOTS

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Demand is at an all-time high and your money could help us invest in more young people and rescue grassroots music. 

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Help us raise awareness about the issues facing grassroots music organisations.

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Rescue The Roots Supporters

With thanks to all who have supported or pledged so far: Adam and Angela Brown, The Karlsson Játiva Charitable Foundation’s Signatur Programme, Disc Manufacturing Services, Wingstop, Jonny Lattimer, PayPal Giving Fund and The Julia Rausing Trust. 

WATCH RESCUE THE ROOTS DOCUMENTARY

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