The East of England is a very mixed region. Towns within commuter distance of London and around Cambridge are well-connected and relatively affluent. Norfolk and Suffolk are very rural with a more spread-out population.
Areas around Kings Lynn, Thetford, Norwich and Peterborough are less well-off, and coastal towns in particular face many difficulties. Jaywick in Tendring has the highest level of deprivation in England. The village has significant problems with unemployment and is regularly at risk of flooding.