Alec Boateng has been described by Music Week as one of the most important and influential A&R people in the music industry. Growing up in humble beginnings in Bethnal Green, London, Alec progressed to university where he began studying Marketing and Management, while doing some DJing on the side. However, his heart was in music, and he gave up on university to take a job in A&R and run his own record label. He hasn’t looked back since and has worked with leading UK artists including Gyptian, Wretch 32, Jess Glynne and Stormzy.
He badgered radio executives to give him a presenting job and eventually he was rewarded with co-presenting the Radio 1Xtra breakfast show, where he was known as Twin B. A time spent at independent label Levels led on to his current A&R Director role at Atlantic Records, where his office wall is covered in awards.
Alec regularly contributes to industry discussion panels and also features at music industry events and award ceremonies. He is a champion of British music:
“I just love UK music, from the beginnings of grime, to the end of garage, to the emergence of dubstep. UK MCs have really stepped up too – there are some amazing albums out right now; it's inspiring.”
Alec has this to say about us:
“Youth Music is all about creating opportunities for young people to get involved in music across multiple genres whether that’s in music production, performance, singing and songwriting or even broadcasting.
"I support the charity’s emphasis on diversity, gender equality and inclusion. I had to fight hard to find my niche in A&R and broadcasting so I believe it’s really important that all young people, particularly the less advantaged, should get the support they need to advance their lives in whatever way they want.
"I know Youth Music is helping thousands of young people in challenging circumstances every year using music as the catalyst, which is why I want to support its work.”