Marketing & PR

The following guidelines will assist funded organisations to develop a PR and marketing strategy.

Why is PR and marketing important?

• It will help your programme to establish itself in the local area and achieve capacity participation at workshops and performances.
• It will raise the profile of both your programme and Youth Music.
• It will assist the long term sustainability of Youth Music as a provider of music-making opportunities for under 18 year olds.
• It will assist your programme in securing future partnership funding.

Youth Music’s Marketing & Communications department works in partnership with funded organisations to raise the profile of music-making on a national and regional level. This involves highlighting the achievements, success stories, and benefits to children and young people participating in the activities.   You will be asked when you submit your self-monitoring and evaluation reports to provide anecdotal evidence of the social impact of your programme and the impact it has had on individuals.

Click on the links to the left for guidance on each of the following areas:

• Branding/logos
• Funded projects press release guidelines
• YMAZ press release guidelines
• General marketing
• Merchandise
• Photography
• Child protection

For further guidance please contact Youth Music's Marketing & Communications department:
T: 020 7902 1060 
E: marketing@youthmusic.org.uk