Heloise Davies
Areas: City of Nottingham, Derby City, Derbyshire, Leicester City, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, Rutland
Key facts and figures
Since 1999 in the East Midlands we have:
- Made 140 awards to organisations based in the East Midlands
- Invested a total of £5,873,247 in East Midlands based organisations
- Reached 56,701 participants
(NB: These figures do not include National Youth Music Organisations)
News
Arts Council launches Art in Empty Spaces initiative
Grants offered to turn vacant spaces into creative places
Lincolnshire music project brings schools together
SoundBYTES enables free music tuition and brings together 24 schools across the county
East Midlands
Welcome to Youth Music’s East Midlands regional homepage. This is a new site section dedicated to information specific to your region.
I am Heloise Way, the Youth Music Regional Executive Officer for the East Midlands. I have worked for Youth Music since 2002 in varying roles, first at the Head Office in London and then since July 2005 in the East Midlands. Prior to this I studied music at university and Trinity College of Music.
More than 4 million people live in the East Midlands, a region rich in heritage and cultural diversity. A quarter of the population is aged 18 or under. Youth Music targets these children and young people through advocacy and investment with the aim that each and every one of them has access to music-making. Sadly, we don’t have enough money to be able to invest in every good project that comes to us, but what we can do is listen to you, help to lobby local government, build partnerships with other agencies, offer information and advice so that the government’s promise that every child has access to music making is realised.
Within our region there are some key challenges. We have areas of significant deprivation, where opportunities for children and young people to engage in the arts are severely limited. The East Midlands also encompasses some of the most rural and diverse wards in the country. This means that specific work must be undertaken to ensure that access to music is available in these communities.
Youth Music’s policy from 2005-10 focuses upon 5 priorities: early years; singing; transition between primary and secondary school; young people at risk; workforce development.

